Hagino Seicha
A Peaceful Haven to Experience Mountain Tea and Authentic Tea Maidens at 500 Meters Altitude
A New Landmark to Experience the Nature and History of Mt. Fuji

Located in Fujinomiya City, Shizuoka Prefecture, the Mt. Fuji World Heritage Centre, Shizuoka is a venue where visitors can comprehensively discover the nature, history, and culture of Mt. Fuji. Opened in December 2017 following Mt. Fuji’s designation as a UNESCO World Cultural Heritage site in 2013, the Centre serves as a central hub for the mountain’s preservation and stewardship.
Designed by world-renowned architect Shigeru Ban, the building’s striking exterior has quickly become a prominent landmark for visitors. Situated near Fujisan Hongu Sengen Taisha Shrine, it is a cherished space where locals and travelers alike can connect deeply with the essence of Mt. Fuji.
The center’s most iconic feature is its inverted conical exhibition hall, which creates a mesmerizing reflection of Mt. Fuji in the surrounding water basin. Inside, a 193-meter spiral slope guides visitors from the 1st floor to the top 5th floor. As you walk up, time-lapse imagery of Mt. Fuji projected onto the walls creates an atmospheric simulation of climbing from the sea to the summit.
At the 5th-floor observation hall, visitors are rewarded with an unobstructed, panoramic view of the real Mt. Fuji. Intuitive displays combining projection mapping and 3D models allow guests of all ages to naturally absorb the mountain’s natural history, spiritual heritage, and artistic significance.

An 8-minute walk from JR Fujinomiya Station leads you to the Centre, marked by a majestic red torii gate.
Once inside, begin your journey along the spiral ramp to experience the virtual ascent. Along the way, interactive touchscreens and immersive visual displays offer deeper insight into the sacred traditions and geological origins of Mt. Fuji. Upon reaching the top floor, take in the breathtaking view from the floor-to-ceiling glass windows—a perfect backdrop for photographs on a clear day.
After exploring the exhibits, unwind at the 1st-floor café and museum shop. Enjoying signature beverages crafted with pristine Mt. Fuji spring water and browsing exclusive Mt. Fuji-themed gifts is a classic way to wrap up the experience.
Within walking distance, you’ll find local eateries serving regional specialties, as well as Fujisan Hongu Sengen Taisha Shrine. Combining these stops makes for a seamless, authentic itinerary—whether as the starting point of your Mt. Fuji journey or a quiet place for reflection.

・Spot Name: Mt. Fuji World Heritage Centre
・Business Hours: 9:00 AM – 5:00 PM (9:00 AM – 6:00 PM in July & August) Last admission is 30 minutes before closing.
・Closed: 3rd Tuesday of every month (if a national holiday, closed the following day), facility maintenance days, and New Year holidays.
・Price: ¥500 for adults (Permanent Exhibition); Free for visitors under 15 and 70+
・Parking: No dedicated parking (Paid parking available at nearby Fujinomiya City Kandagawa Tourist Parking Lot)
Address: 5-12 Miyamachi, Fujinomiya City, Shizuoka Prefecture
Transportation